Week 1:
Week 2:
Week 3:
Week 4:
Week 4: Preparing for Launch
Chapter 8
Budget, Fulfillment & Marketing
You're almost ready to launch! Before your campaign goes live, it's time to make sure you have a plan for marketing your project, fulfilling your rewards, managing your budget, and sharing your story with the world. This chapter will help you turn months of preparation into an organized launch strategy so you can confidently bring your project (and your promises!) to life.
Start Here: Watch This Video
Welcome to Chapter 8!
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Welcome to Chapter 8!
First of all, congratulations! If you've made it this far, you've already accomplished something that many aspiring creators never do. You've developed your idea, researched your audience, built your campaign page, created your rewards, and prepared your photos and video. You're getting so close to launching!
Now it's time to shift our focus from building your campaign to preparing to run it successfully.
In this chapter, we're going to think beyond launch day. What happens after someone clicks that "Back This Project" button? How will you fulfill your rewards? How will people hear about your campaign? What should your launch timeline look like? And how can you prepare and adjust your realistic budget so that it helps you deliver on the promises you've made?
We'll also spend some time talking about marketing… not just DURING your campaign, but before AND after it as well. You'll create a marketing calendar, learn simple public relations strategies, and build a plan that helps you spread the word without needing a huge advertising budget.
By the end of this chapter, you'll have a practical roadmap for launching your campaign with confidence. Instead of wondering what comes next, you'll have clear plans for fulfillment, marketing, budgeting, and your launch timeline.
Remember, successful crowdfunding isn't just about reaching your funding goal… it's about delivering an excellent experience for your backers from beginning to end.
Let's get started!
2. Download Chapter 8 Workbook
3. Watch This Video
Fulfillment Planning
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Hi everyone, and welcome back!
In this lesson, we're going to talk about something that many first-time creators don't think about ENOUGH before they launch… and that's fulfillment.
I want to start with one sentence that I hope you'll remember throughout your entire crowdfunding journey:
You are not JUST selling a product… you are making a promise.
The moment someone backs your project, they're placing their trust in you. They're saying, "I believe in this idea, and I trust that you'll deliver what you've promised."
Our job is to honor that trust.
One of the best ways to do that is by planning ahead.
So today, we're going to walk through what fulfillment actually looks like, how to choose a fulfillment strategy that fits your project, and how to avoid some common mistakes that first-time creators make.
Think Through the Entire Journey
One of my favorite planning exercises is something really simple.
Instead of thinking only about launch day, imagine that your campaign has already ended.
Picture yourself sitting at your kitchen table six months from now.
You can imagine you’re looking back at your journey and you can ask yourself… “How’d it all happen?”
Walk through every single step.
Someone backs your project.
The campaign ends.
You finish any final edits.
You order your products.
You wait for them to arrive.
You check that everything looks correct.
— Maybe you sign every book.
—- Maybe you assemble your board game.
—- Maybe you package your handmade items.
Then you print shipping labels.
Package everything.
Drop it off at the post office.
Send tracking information and thank you updates to each backer.
And finally...
Celebrate!
By mentally walking through each step, you'll start noticing things you may have forgotten.
Do I need envelopes?
Do I need tape?
How many thank-you cards?
Will I need a label printer or a regular printer and label stickers from Avery? Or am I going to handwrite my addresses?
Where am I storing everything?
Those little details are much easier to solve before your campaign launches than after hundreds of people are waiting for their rewards.
Choosing a Fulfillment Strategy
One of the biggest decisions you'll make is how you're actually producing your rewards.
For many physical products, there are two common approaches.
The first is Print-on-Demand, sometimes called POD.
The second is bulk ordering.
Neither one is better than the other.
They're simply different tools for different situations.
Let's look at both.
Print-on-Demand
Print-on-demand is exactly what it sounds like.
You only print what you need.
If you receive twenty orders...
You print twenty books.
If you receive fifty...
You print fifty.
This approach is wonderful for first-time creators because it keeps your upfront investment low.
You don't need to store hundreds of products in your house.
You don't have to guess how many people will buy.
And your financial risk stays much lower.
The tradeoff is that each individual item usually costs a little more.
That's okay.
Especially for your first campaign.
Remember...
The goal isn't to have the absolute cheapest cost per unit.
The goal is to successfully fulfill your campaign.
Bulk Ordering
The second option is bulk ordering.
Here you're buying a large quantity all at once.
This usually gives you a lower cost per item.
Maybe you order 250 books instead of twenty.
Your per-book cost drops.
You might also unlock better packaging options, custom inserts, or other fun extras.
But...
Now you've spent thousands of dollars before shipping a single reward.
You have to store everything somewhere.
And if your estimates were wrong...
You may end up with hundreds of extra products sitting in your garage. And more upfront investment money spent than needed.
Again...
Neither option is wrong.
It depends on your project, your budget, and your comfort level.
A Real Example
Let me share exactly what I'm doing for my own recent Kickstarter that I am doing with my husband.
This is a very small campaign to help launch and promote our sci-fi book.
Honestly...
It's also serving as part of my marketing strategy for my upcoming book.
I'm expecting around twenty book orders.
Could I order 250 books from a printer and reduce my cost per book?
Absolutely.
But that also means spending a much larger amount of money upfront than I need to or even want to.
For me, that doesn't make sense.
Instead...
After my Kickstarter ends, I'll officially publish the book through Amazon KDP.
Then I'll order ONLY the exact number of author copies I need.
If I have twenty Kickstarter backers...
I'll order twenty books.
Those books will arrive at my house.
My husband and I will personally sign every copy because that's one of the rewards we promised our backers.
Then we'll package everything ourselves.
We'll add thank-you cards.
We'll wrap everything nicely.
We'll mail them using USPS Media Mail.
Could I make a little more money by ordering hundreds of books?
Maybe… but my overall costs would be more than my goal.
This strategy of doing print on demand for book fulfillment fits my current goals, budget, and level of risk.
And here's something I really want you to hear...
Starting small is not failing.
Starting small is often the smartest business decision you can make.
You can always scale bigger…. later.
Okay… now let’s talk about supplies. Let’s build Your Shopping List.
One mistake I see people make is buying everything for fulfillment immediately… even before your campaign starts. I did this for my first kickstarter!
Instead...
Make a spreadsheet first.
Write down every single thing you think you’ll eventually need. We’ll use the example of a book.
Books.
Stickers.
Thank-you cards… AND envelopes.
Bubble mailers.
Tape.
Shipping labels.
Wrapping paper.
Boxes.
Pens for signatures.
Printer ink.
Etc. etc.
Notice I said...
Write it down.
Not...
Go buy it.
If your Kickstarter hasn't launched yet, you don't know exactly how many rewards you'll need.
Planning costs nothing.
Buying too early can become expensive. … say for my example.. I only got 10 book orders through my kickstarter… then I’m glad I didn’t buy 20 of everything. And… what if I get 100 book orders through my Kickstarter? Well… I’ll be glad that I didn’t buy everything yet… because I might get better bulk prices if I buy 100 thank you cards and envelopes vs. 20.
Research now.
Purchase later.
AND .. if you’re very unsure of how many backers you’ll get… try doing two different columns in your shopping list… one for a small amount of backers (like 10 people) and one for a larger amount (100 backers).
Another important tip: Give Yourself Plenty of Time
I also want to encourage you to be generous with your fulfillment timeline.
Life happens.
Printing gets delayed.
Packages arrive late.
Weather happens.
People get sick.
Products occasionally have mistakes.
Build extra time into your schedule.
For example, my upcoming Kickstarter for our sci-fi book launches in August, but my fulfillment date is December.
That gives me several months to complete final edits, re-copywrite the book, officially publish it, order author copies, receive inventory, sign books, buy packaging, assemble everything, and ship it.
I'd much rather surprise my backers by shipping EARLY than disappoint them by shipping late.
Shipping Costs
Finally, let's talk about shipping.
Shipping is one of those things that people often underestimate.
Research your shipping costs before your campaign launches.
Will you ship only within your country?
Will you offer international shipping?
What type of packaging will you use?
Do you need tracking?
Insurance?
Special customs forms?
In my case, since I'm shipping books within the United States, I plan to use USPS Media Mail, which is generally an affordable option for books.
Because I already researched those costs, I was able to charge an additional shipping fee during my Kickstarter that closely matches what I expect to spend. I’m charging $5 extra for shipping if shipped in the United States. (which is separate than your reward tier money amount) and I am charging $15 for international shipping.
The more research you do now, the fewer surprises you'll have later.
IN Closing!
Fulfillment planning may not be the most glamorous part of crowdfunding...
But it is one of the most important. (And personally… I think it’s super fun!)
Every reward you deliver represents a promise you've kept.
As you complete this lesson, I encourage you to put yourself in the shoes of your future self.
Imagine your campaign has been successfully funded.
What will you need to do next?
Walk through every step.
Write it down.
Create your shopping list.
Build in extra time.
Research your shipping.
The more thoughtfully you prepare today, the smoother your fulfillment process will be tomorrow.
In your Chapter 8 workbook, you’ll find some templates and examples to look through when creating your fulfillment plan!
In the next lesson, we'll shift our attention to marketing and learn how to build excitement before, during, and after your campaign so people know your amazing project exists.
I'll see you there.
4. Complete Worksheets
Fulfillment Planning Worksheets
You can find these worksheets on PAGES 2-7 of the Chapter 8 Workbook.
5. Watch This Video
Marketing Strategy
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Hi everyone, and welcome back!
Now that we've talked about how you're going to fulfill your rewards, let's shift gears and talk about something every crowdfunding campaign needs...
Marketing.
Now, before we get started, I want to challenge a common misconception.
Marketing isn't something you do after your campaign launches.
Marketing begins long before your campaign goes live...
...and it continues long after your campaign has been funded.
In fact, I like to think of marketing as simply inviting people to be part of your story.
You're not just trying to sell a product.
You're sharing your creative journey.
You're letting people watch something exciting come to life.
So today we're going to build a marketing strategy that feels authentic, organized, and manageable.
Think in Three Phases
One of the easiest ways to organize your marketing is to divide it into three phases.
Before your campaign...
During your campaign...
And after your campaign.
Each phase has a different purpose.
Before Your Campaign: Build Curiosity
Before launch, your goal isn't to ask people for money.
Your goal is to get people excited.
Invite them behind the scenes.
Show them your prototype.
Share photos from your filming day.
Talk about what you're learning.
Celebrate small milestones.
Introduce yourself.
Introduce your team.
Share funny moments.
Ask your audience questions.
For example...
"Which cover do you like better?"
"Should every reward tier include stickers?"
"What color packaging would you choose?"
People love giving their opinions.
And something interesting happens when people help shape a project...
They begin to feel invested in it.
You're giving people an opportunity to be part of the journey before your campaign even launches.
During Your Campaign: Build Excitement
Once your campaign is live, your marketing changes.
Now your goal is to build momentum.
Celebrate milestones.
Maybe you reach 25%.
Then 50%.
Then you're fully funded.
Celebrate every win.
Introduce your reward tiers officially.
Highlight stretch goals.
Share live videos.
Host question-and-answer sessions.
Thank your backers publicly as you gain more momentum.
Give project updates.
Show behind-the-scenes photos.
Count down the remaining days.
Remember...
People enjoy supporting projects that feel active and alive.
If someone visits your social media and sees excitement, updates, and gratitude, they're much more likely to feel confident backing your project.
After Your Campaign: Build Trust
Many creators disappear after their campaign ends.
Don't be one of them.
This is when trust is built.
Keep updating your supporters officially through your crowdfunding platform AND on your social media channels.
Show the production process.
Show products arriving.
Show yourself packing orders.
Celebrate shipping day.
Thank your backers.
Share your next event.
Talk about what's coming next.
People supported you because they believed in you.
Continue bringing them along for the journey.
Some of your Kickstarter backers may become lifelong supporters of your work.
You're Not JUST Creating Marketing... You're Documenting a Journey
Before we move on, I want to share one mindset shift that can completely change your thoughts about marketing.
So many people get overwhelmed because they think they constantly have to come up with clever advertisements or creative social media posts.
But here's the good news...
Most of the content you need is already happening.
You don't have to invent your marketing out of thin air… you simply have to document your journey.
Think about everything you've done throughout this course.
You've been brainstorming ideas.
Interviewing potential customers.
Sketching prototypes.
Testing your product.
Writing your campaign story.
Filming your Kickstarter video.
Taking photos.
Making decisions about rewards.
Planning your budget.
Researching fulfillment.
Those aren't interruptions to your work...
They are YOUR WORK… Those pieces ARE your marketing.
Take a photo while you're filming your campaign video.
Record a short clip while you're packing your prototype.
Share a picture of your notebook full of brainstorming ideas.
Show your community the first sample that arrived in the mail.
Ask people which reward tier they like best.
Celebrate when your campaign is approved by Kickstarter.
Share the excitement of launch day.
People love watching things being built.
They enjoy seeing the process, not just the finished product.
In many ways, I encourage you to think less like a salesperson...
...and more like a documentary filmmaker.
Your job isn't to constantly convince people to buy something.
Your job is to invite people behind the scenes and let them experience the journey with you.
When people feel like they've been part of the process from the beginning, they become emotionally invested in your project.
And that's one of the most authentic forms of marketing there is.
Create a Marketing Calendar
One of the easiest ways to stay organized is to create a simple marketing calendar.
Instead of wondering every morning,
"What should I post today?"
You'll already have a plan.
Think about the three phases we just discussed.
What would you like to share during the three months before your campaign?
What updates do you want to post while it's live?
What happens after funding?
In your workbook, I've included both a blank marketing calendar and a completed example.
Remember...
Your calendar doesn't need to be perfect.
It's simply a roadmap.
And just like any project plan, you can adjust it along the way.
Learn From Other Creators
Earlier in this course, we studied several successful Kickstarter campaigns.
Now I want you to go back and study something different.
Not their campaign page.
Not their video.
Their marketing.
Look at what they posted three months before launch.
What happened while the campaign was live?
How often did they post updates on Kickstarter or.. The other crowdfunding platform they were on?
What did they share on Instagram?
Facebook?
LinkedIn?
TikTok?
YouTube?
Ask yourself questions like:
How often were they posting?
What kinds of photos did they share?
How did they celebrate milestones?
How did they thank supporters?
How frequently did they communicate?
You're not copying anyone.
You're learning patterns from creators who have already walked this path.
Study Small Campaigns Too
I also want you to study a small campaign.
Sometimes we spend so much time looking at million-dollar campaigns that we forget most creators start much smaller.
A campaign raising a few hundred dollars, $1,500 or $5,000 may actually teach you much more than one raising a million dollars.
Look for creators who remind you of yourself.
How did they build trust?
How active were they?
What worked well?
What would you have done differently?
There is so much to learn from creators at every stage.
The Most Powerful Marketing Tool Is Still People and your community.
Now I want to share what I believe is one of the most important ideas in this entire lesson.
The most powerful form of marketing has existed long before social media… and will live far longer than any technology we make.
It's word of mouth.
Why?
Because people trust people.
Think about the last time someone recommended a restaurant...
A book...
A movie...
Or even a plumber.
You probably trusted that recommendation more than an advertisement.
That's something called transfer of trust.
When someone recommends your project, they're transferring some of their own credibility to you.
That's incredibly valuable.
So don't overlook the people who already believe in you.
Your family.
Your friends.
Coworkers.
Past customers.
Professional contacts.
Members of organizations you're involved with.
These people may become your very first supporters.
Build Your Early Backer Plan
One activity I'd encourage you to do is make a list of people who you feel comfortable inviting to support your campaign.
Notice I said...
People you feel comfortable asking.
There should never be pressure.
Some people may choose to support your project.
Some may simply cheer you on.
Both are wonderful.
If someone says they'd like to back your campaign...
Ask if they'd like a reminder the day before launch.
Encourage them to create their crowdfunding account a few days early so they're ready to go when your campaign launches.
Those early pledges can create valuable momentum during your first few hours.
Make It Easy to Help You
Here's another tip.
People genuinely want to help.
But they're busy.
The easier you make it...
The more likely they'll follow through.
Instead of asking someone to write a social media post from scratch...
Provide everything they need.
Give them a photo.
Write a caption they can personalize.
Include the campaign link.
Maybe suggest a few hashtags.
Now helping you takes two minutes instead of twenty.
Removing friction is one of the kindest things you can do for people who want to support your work.
IN Closing…
Marketing doesn't have to feel overwhelming.
It doesn't have to feel pushy.
And it certainly doesn't have to involve a huge advertising budget.
Instead...
Think about inviting people into your creative process.
Share your excitement.
Celebrate your progress.
Ask questions.
Say thank you often.
And remember that some of your greatest supporters may already be in your life today.
In the next lesson, we'll continue preparing for launch by looking at public relations and exploring ways to share your project with podcasts, local media, community organizations, and other audiences who may be excited to help tell your story.
I'll see you in the next lesson!
6. Complete Worksheet
Marketing Worksheets
You can find these worksheets on PAGES 8-14 of the Chapter 8 Workbook.
7. Watch This Video
Public Relations
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Hi everyone, and welcome back!
In this lesson, we're going to talk about public relations, or PR.
Now, before we get started, I want to share something important:
You don't always need a marketing budget.
Sometimes your best opportunities come from simply asking.
A lot of creators assume they need to pay for advertising, hire a publicist, or have a huge audience before anyone will care about their project.
But the truth is...
People love sharing meaningful stories.
Local communities, podcasts, newsletters, and media outlets are often looking for interesting projects, inspiring creators, and stories that connect with their audience.
Your job is to help them discover yours.
What Is a Press Release?
One tool you can use to share your story is a press release.
A press release is a one-page announcement that tells media outlets, organizations, or community groups why your project is worth sharing.
Think of it as a simple introduction.
You're answering the question:
"Why should someone care about this project?"
A strong press release usually includes:
Your headline.
A short summary of your project.
A description of what you're creating.
Your campaign dates.
Why this project matters.
And your contact information.
Remember...
A press release is not just an advertisement.
It's a story.
You're helping someone quickly understand what makes your project interesting and why their audience may want to learn more.
Where Can You Share Your Story?
When people hear "public relations," they often immediately think of major newspapers or television.
Those are wonderful opportunities...
But don't overlook smaller communities.
Some of the best places to start are:
Local newspapers.
Community newsletters.
Podcasts.
Libraries.
Bookstores.
Facebook Groups.
Chambers of Commerce.
Universities.
Industry newsletters.
Small content creators.
Blogs.
Community organizations.
Think about where your audience already spends time.
Who already cares about your topic?
Who might be excited to share your story?
Tell a Story, Not an Advertisement
This is one of the most important ideas in public relations.
People usually don't share advertisements.
They share stories.
Compare these two examples.
"I wrote a book."
That's true...
But it doesn't immediately tell someone why they should care.
Now compare:
"A young woman created a children’s book about sadness because she wants to see more families talking about mental health at a young age.”
That creates curiosity.
It makes someone want to know more.
The difference is the story.
Your project has a reason it exists.
It has a beginning.
It has challenges.
It has people behind it.
That is what makes it interesting.
Reaching Out
When contacting media outlets, podcasts, or organizations, remember:
You are not asking them to do you a favor.
You are offering them a story that may be valuable to their audience.
Keep your message short.
Introduce yourself.
Explain your project.
Share why you think it may interest their audience.
Include your press release or one-page overview.
And make it easy for them to respond.
Example Email
"Hi [Name],
My name is [Your Name], and I am launching a Kickstarter campaign for [Project Name].
I thought this might be a great fit for your audience because [brief reason].
The project is about [one sentence description], and our campaign runs from [dates].
I've attached a short overview with more information.
Thank you for considering sharing our story!
[Your Name]"
Example Phone Call
"Hi, my name is [Your Name]. I’m reaching out because I have a local project launching on Kickstarter, and I thought it may be a good fit for your audience. Could I send over a short press release with more information?"
Example Social Media Message
"Hi [Name]! I love what you share about [topic/community]. I recently created a project that I think your audience may enjoy. Would it be okay if I sent you a short overview?"
Final Thoughts
Public relations is about building connections.
You don't need to wait until you are a famous creator.
You don't need a huge advertising budget.
You can start by sharing your story with the communities that already exist around you.
Remember...
Your project is not just a product.
It is an idea, a journey, and a story.
And stories are worth sharing.
In the next lesson, we'll talk about your final launch timeline and how to make sure everything is ready before your campaign goes live.
8. Explore the Workbook for PR Info
Explore Quick Guides, Examples, and Templates for PR!
You can find these examples and templates starting on PAGE 15 of the Chapter 8 Workbook.
9. Watch This Video
Your Campaign Countdown: Launch Timeline & Budget Review
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Hi everyone, and welcome back!
You have made it to one of the most exciting parts of your crowdfunding journey...
Preparing for launch!
Throughout this course, you've been building your campaign piece by piece.
You've clarified your idea.
You've researched your audience.
You've created your rewards.
You've developed your story.
You've planned your visuals, your video, your marketing, and your fulfillment.
Now it's time to bring everything together into a realistic launch timeline.
Successful launches don't happen by accident.
They happen because creators prepare.. Really well.
Your Campaign Countdown
Let's walk through what the months leading up to launch can look like.
Remember...
This is a guide.
Every project is different.
Some projects may move faster.
Others may need more time.
The important thing is that you are intentionally planning ahead.
Three Months Before Launch
At this stage, your focus is building awareness and preparing your audience.
This is when you want to:
Begin sharing content.
Start conversations with your audience.
Test your rewards and ideas.
Gather feedback.
Test prototypes.
Take your photos.
Document your journey.
Remember our marketing lesson:
Don't create marketing.
Document progress.
Everything you are doing to build your project can become part of your story.
Two Months Before Launch
Now you're moving into campaign preparation.
During this stage, you should focus on:
Drafting your campaign page.
Creating your Kickstarter video.
Finalizing your graphics.
Reviewing your budget.
Building your marketing calendar.
Beginning outreach for public relations opportunities.
This is also a great time to start preparing your press release and reaching out to communities that may want to share your story.
One Month Before Launch
One month before launch, your goal is to finalize and test.
Review your campaign page.
Check every link.
Review every image.
Proofread your story.
Confirm your rewards.
Recruit your early supporters.
Schedule your social media posts.
Finish your remaining workbook activities.
Think of this as your final quality check before sharing your campaign with the world.
Two Weeks Before Launch
Now you're getting very close.
At this point, you want to:
Review your entire campaign again.
Proofread everything.
Order any remaining samples or supplies that might be needed BEFORE launch…
Practice your launch day plan.
Make sure everyone involved knows their role.
If you have family, friends, or early supporters helping you, make sure they know when your campaign launches and how they can participate.
One Week Before Launch
This is a very important milestone.
If you are launching on Kickstarter, make sure you submit your campaign for review before your launch date.
Kickstarter reviews campaigns before they go live.
Their review process can take up to three business days.
And remember...
If Kickstarter requests changes, you'll need additional time to make those updates and resubmit your project.
Do not wait until the last minute.
Give yourself breathing room.
The Day Before Launch
The day before launch is not the time to completely rebuild your campaign.
Your job is to prepare and get organized.
Confirm your reminders.
Charge your equipment.
Prepare your launch posts.
Send reminder messages to your early supporters.
Double-check your links.
And most importantly...
Get some rest.
You want to show up on launch day excited, not exhausted.
Launch Day
You did it!
Your campaign is live.
Now your focus is connection.
Celebrate.
Thank your supporters.
Respond to comments.
Share updates.
Answer questions.
Continue telling your story.
The first few days are important because momentum matters.
But don't forget...
Your goal isn't just to get people to back your project.
Your goal is to build relationships with the people who believe in it.
Updating Your Budget
Before we finish this chapter, let's talk about one final piece of preparation:
Your budget.
We've discussed budgeting throughout this course, but now that you have planned your marketing, fulfillment, and launch strategy, you may have identified additional costs.
Right now is a great time to review your estimated budget because of those things!
Ask yourself:
Did I include packaging costs?
Did I include shipping supplies?
Did I include marketing expenses?
Did I include Kickstarter fees and payment processing fees?
Do I need to set aside money for taxes?
Remember...
Your budget before your campaign launches is your best estimate.
After your campaign ends, you'll have your actual numbers.
And both are valuable.
Your estimated budget helps you make decisions before launch.
Your actual budget helps you learn after launch.
This is how entrepreneurs improve.
You don't just complete one project.
You learn from each project and use those lessons to make the next one even stronger.
Estimated vs. Actual Budget
After your campaign, compare:
Category | Estimated | Actual
Product Costs
Packaging
Shipping
Marketing
Kickstarter Fees
Taxes
Miscellaneous
Total
In Closing
Congratulations.
You have now created a complete launch preparation plan.
You know how you will fulfill your rewards.
You know how you will market your campaign.
You know how you will share your story.
You know how you will prepare your budget.
Launching a crowdfunding campaign can feel overwhelming, but preparation turns uncertainty into confidence.
Remember:
A successful campaign is not just about reaching your funding goal.
It is about creating something meaningful, building trust with your supporters, and delivering on the promises you make.
In the next chapter, we will complete your final campaign review, walk through your launch checklist, and talk about what happens after your campaign goes live.
You are almost there.
I'll see you in Chapter 9!
10. Post Your Work to our LinkedIn Group
Take a screenshot or save your work as a PDF.
Upload and post to the class LinkedIn Group.
Reminder: You’ll get full instructor feedback on your materials during Week 5.
Congrats!
You’ve just finished Chapter 8. We are on the final stretch… only one more chapter to go!
Instructor Spotlight
🎤 Speaker: Paris Gramann
Paris Gramann (she/her) is a project manager, creative consultant, and entrepreneur with a multidisciplinary background spanning psychology, design research, education, marketing, and sustainable business strategy. As the founder of Empower Creative Agency, she specializes in executing meaningful projects that blend community impact with practical strategy. She has successfully designed and led initiatives ranging from children’s book development to e-learning modules, client media series, professional development workshops, and Kickstarter campaigns. With experience interviewing stakeholders, developing pitch decks, crafting content strategies, and managing complex timelines, she brings both structure and heart to every project. Paris’s work consistently centers empathy, accessibility, and mindful communication—whether she is supporting small businesses, developing content for families, or designing tools for neurodivergent-friendly daily life.